Lowe’s // Helping Build Strong Communities
The Chicago Housing Authority (CHA) provides affordable housing to more than 62,000 low-income families. To help with that mission, they needed a supplier who shared their vision.
Lowe’s Home Improvement began working with the CHA to provide safe places for Chicagoans to live. Lowe’s hired us to produce a storytelling-based interview video production about this exciting new partnership.
For this Chicago video production, we filmed for three days on the project. The first day, we filmed an interview with CHA’s CEO, Eugene Jones Jr. and an interview with a CHA resident. During the second day, we filmed a timelapse and b-roll at the Lowe’s Lincoln Park store and several CHA housing units. Both days, we filmed with our A7Sii camera. The third day was reserved for aerial drone filming . The client logged the interviews and created a script from which we edited the footage and provided to them to do a final cut and color. The video production first played at an employee meeting and was later shared on the company’s news website and social media.