ENJOYOURIDE is an online lifestyle brand. They already have an online following and wanted to start creating video content for its social media channels. As part of that effort, they wanted to have customized animations of its logo to show before and/or after video clips. Since the brand is largely based off an amusement park turnstyle, we worked with our client to figure out the best way of incorporating that image and the logo text together. We wanted to work in a white space so the viewer’s eye would be drawn to the logo.
Our first step in the video production process was to create a rough storyboard sketch, which depicted various stages of the animation.
From there, we worked on coloring the scenes and animated everything in Cinema 4D!You might also like: