A new affiliate marketing platform based in Chicago needed a video marketing tool to communicate their ICO (Initial Coin Offering). Foreground is an affiliate & referral marketing program for cryptocurrency startups built on the ethereum blockchain. If all of this sounds foreign to you, you may have heard of Bitcoin, which is a cryptocurrency.
Since their product is in the cloud, the challenge for our Chicago video production team was how to visually tell this Chicago startup’s story to the world. We filmed b-roll of the development team in their Chicago office and also included stock tech footage. All of the footage was filmed in half a day and delivered quickly to the client for their token sale!