School Video

school referendum video production

Maine Township // School Referendum Videos

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Maine Township High School District 207 is a school district located in the Chicago suburbs. About 6,400 students (grades 9-12) attend the school district’s three schools. Faced with an aging infrastructure, outdated learning environments, and escalating building safety issues, the school district was faced with asking taxpayers to help with the total costs of the project, which were estimated at $240.7 million. A portion of the costs would be paid through school district reserves while a $195 million bond referendum would cover the rest.

School district officials wanted to help educate their community about the project’s plans and why the project was needed now. Through the help of video, we were able to interview various stakeholders and show why the upgrades were needed. Since the referendum addressed several different need areas, we came up with a plan of developing a series of videos. Each video would focus on a certain topic: Infrastructure, Instructional Settings and Safety & Security. A fourth video provided an overview of the entire project.

The videos were distributed online through social media and the school district’s website and shown to various community groups during presentations. All videos were captioned for hearing impaired and foreign language viewers.

In the end, 61% of voters voted “yes” to the district’s $195 bond referendum, based on unofficial results. We are very excited that we could help District 207 with this important project. If your school district is considering a referendum vote and needs help producing educational video content for your community, contact us today!

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Hinsdale School District 86 // Referendum Video

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Hinsdale Township High School District 86 needed a video produced to educate community members on why they planned to include a referendum vote on their next election’s ballot. We worked with school administration to identify the shots we’d need to film and the people we needed to interview.

Hinsdale Video Production

Over the course of three days, we filmed various ground and aerial shots and interviews at their two campuses (in Hinsdale and Darien). All of the footage was edited and produced into a video that was shared on the school’s website, social media, and shown at the school board meeting.

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School District Branding Video

New Trier // Build Your Own Adventure

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New Trier Township High School District 203 is a four-year high school district with campuses in the Northern Chicago suburbs of Northfield and Winnetka, Illinois. New Trier serves the North Shore Chicago suburban communities of Glencoe, Kenilworth, Northfield, Wilmette, Winnetka and portions of Glenview and Northbrook. The school district approached us about producing a storytelling-based branding video for their district. The purpose of the video was to introduce community members, incoming freshman and their parents to the opportunities that are available at New Trier.

Winnetka Video Production

Because there are about 4,000 students in the school district, it was important for us to illustrate the stories of several students who identified their skillset, carved their own paths (with guidance from the school), and flourished in their community. We conducted several pre-production interviews with students and staff to identify who’d have the strongest stories and narrowed the list down to four.
Waukegan Airport Video Production

We filmed everything over the course of three days at New Trier’s Northfield and Winnetka campuses. We also filmed inside an airplane hangar at Waukegan National Airport and flew inside the plane with one of the students!
Waukegan Airport Video Production

The video was distributed on social media, the school’s website, and is being shown during freshman orientation.

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