One of the toys shows dinosaurs in augmented reality spaces. The other toy shows unicorns. Once you build the puzzle, you can use the toy maker’s mobile device app to see the unicorns or dinosaurs moving around. It’s really quite cool!
During pre-production, we scouted locations to film and worked on casting on-camera talent. Scenes were also storyboarded and a script was written. Both commercials were filmed on the same day.
During post production, we color graded, mixed audio, worked with the voiceover, created graphics and edited the two videos together!