Author: Nathan Delack

Chicago Animated Explainer Video Production

Boys & Girls Clubs of Chicago // The Tree

The Boys & Girls Clubs of Chicago is a nonprofit organization that we have been working with for several years. Each year, they hold their annual Youth of the Year event at Navy Pier. At the event, they wanted to explain to attendees how the candidates were chosen and what steps each candidate needed to do before they were able to speak that evening.

We worked with the nonprofit organization to produce an animated explainer video script that told a creative story about the candidate’s growth through the Youth of the Year process.

You might also like:
Read More
Chicago Animated Explainer Video Production

e-RentPay.com // Animated Explainer

eRentPay is an exciting new online property management tool for property managers and tenants. The software has a lot of great features. So, they needed an animated explainer video that quickly explained the software’s benefits.

Whenever we produce an animated explainer video, there are several steps in the production process. Our first step is learning more about the brand, what makes it unique, and how we can effectively communicate its marketplace position to the target audience. Then, we develop a script. Some brand are very straightforward professional while others might be more relaxed. Each video production is unique and we tailor each script to that brand. After script approval, we dive into the visuals and create several different styleframes from which the client can choose, which determines the overall visual approach of the animated explainer video. Scenes are created in Photoshop and animated in After Effects.

Simultaneously, we work with a professional voiceover to track the script. The voiceover dictates overall pacing of the piece. Scenes are timed to the voiceover track. Then, we add music and sound effects! This video was released on the company’s website and social media channels.

You might also like:
Read More
Chicago Video Production

Lowe’s // Helping Build Strong Communities

The Chicago Housing Authority (CHA) provides affordable housing to more than 62,000 low-income families. To help with that mission, they needed a supplier who shared their vision.

Chicago Video Production

Lowe’s Home Improvement began working with the CHA to provide safe places for Chicagoans to live. Lowe’s hired us to produce a storytelling-based interview video production about this exciting new partnership.

Chicago Video Production

For this Chicago video production, we filmed for three days on the project. The first day, we filmed an interview with CHA’s CEO, Eugene Jones Jr. and an interview with a CHA resident. During the second day, we filmed a timelapse and b-roll at the Lowe’s Lincoln Park store and several CHA housing units. Both days, we filmed with our A7Sii camera. The third day was reserved for aerial drone filming . The client logged the interviews and created a script from which we edited the footage and provided to them to do a final cut and color. The video production first played at an employee meeting and was later shared on the company’s news website and social media.

Chicago Video Production

You might also like:
Read More