Mobile App Tutorial Videos

MyMonitor Mobile logo for iphone app promotional video


MyMONITOR Mobile is a unique web-based (HTML5) mobile app that allows Monitor Liability Managers, LLC’s producers to provide immediate insurance quotes for clients on their mobile devices. As part of their complete mobile app product rollout, Monitor Liability Managers, LLC hired Delack Media Group to create a series of tutorial videos that would provide a visual step-by-step guide on how to use the mobile app. Users would be able to view these tutorial videos by selecting them within the app.

We spent some time using the app to see how users experienced it. Since users held their mobile device vertically to use the the app, we created all of the tutorial videos in a vertical space. We animated all of the screens, created an animated logo intro, and a motion animated phone for the end of each video. We worked with a professional voiceover and paired the videos with the same musical score that we used for the app’s promo video to ensure continuity between videos. The videos look amazing on a mobile device and we were very excited to help Monitor Liability Mangers, LLC with this unique multimedia project.

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St. Raphael Catholic Church


St. Raphael Catholic Church (Naperville, Illinois) has always been near and dear to my heart. I grew up with the church, attended elementary school there, established their sound board ministry, and volunteered in various other religious ministries. For the past several years, I helped with a live audio visual set-up during their Holy Saturday Mass. Through my lens, parishioners were able to view the outdoor fire ceremony and Baptisms that took place in the Narthex without having to leave the sanctuary area. We set-up a live screen in the sanctuary where parishioners could view the events via a live video feed that I provided. Robert Frazier, Co-Director of Music & Liturgy, has always been a huge fan on our wedding work and the trailers we created of those events. So, this year, he asked me to create a short trailer of the Holy Saturday Mass. In many ways, creating this video was a labor of love. It symbolizes the energy that comes from those walls in Naperville, Illinois.

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DarusSalam Foundation

DarusSalam Foundation Logo

DarusSalam Foundation is one of the newest mosques being built in the Chicago suburb of Lombard, Illinois. They hired Delack Media Group to produce a video that would show donors the project’s progress and help with fundraising for completion of the campus. We met with the foundation’s Directors and project team leaders to develop a cohesive message that would show viewers an inside view of the mosque. Due to religious reasons, one of the challenging parts of this production was the inability to show anyone’s faces in the video. So, we used voiceovers from the project’s Architect/Structural Engineer/Builder, Directors, and community members; and also used silhouette shots of people praying in the masjid. Here are the lower third motion graphics we created to introduce each speaker

Here’s how the video appeared on their website:
DarusSalam Foundation Web Video Lombard, Illinois
Our video crew filmed for one day at the campus with our Steadicam, jib, and HD video cameras. Post production was completed with the call to prayer as a bed. The video was shown at DarusSalam Foundation’s fundraising event and will appear on their website.Ffilming oustide the DarusSalam Foundation mosque in Lombard, Illinois with a 5d mark ii DSLR. Chicago Illinois mosque nonprofit fundraising video.
Steadicam pilot operator filming with a 5d mark ii DSLR inside the DarusSalam Foundation mosque in Lombard, Illinois. Chicago Illinois mosque nonprofit fundraising video.
Filming with a 5d mark ii DSLR inside the DarusSalam Foundation mosque in Lombard, Illinois. Chicago Illinois mosque nonprofit fundraising video.

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Evanston Podiatric Surgeons

Evanston Podiatric Surgeons wanted to connect with potential patients beyond the text and photos on their website. Led by Dr. Tayeb Hussain, the Evanston, Illinois medical practice hired Delack Media Group to produce a web video that would appear on their re-branded website and other social media outlets (including YouTube and Facebook). With their end result in mind, we went with a storytelling approach, interviewing patients and employees at the practice. By hearing the doctors and patients talk about the practice in their own words, we felt the viewer would have a better connection to the message. Dr. Hussain is also part of the North Shore University Health System in Evanston, Illinois. So, we were able to film several scenes on their hospital campus.

Having the video on Google also helped with SEO (Search Engine Optimization). Their website’s Google ranking for “Evanston Podiatrist” stayed at the number one and two slots, but the YouTube video we uploaded bumped out whichever entry was in the #6 position. This gave the medical practice three of the first six Google results for “Evanston Podiatrist”, which greatly increased visibility on the search engine.

Chicago Illinois web video production improved Google ranking for Evanston Podiatrist

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Monitor Liability Managers, LLC iPhone App Promotional Video

MyMonitor Mobile logo for iphone app promotional video
While Monitor Liability Managers, LLC’s IT Department was working hard on developing a new iPhone/mobile app for its producers, they wanted us to create a video that would promote the new mobile app, called MyMONITOR Mobile.

With about a month to produce the video, we mapped out an ambitious production schedule, including: pre-production meetings, graphic treatments and styleframes, voiceover auditions, musical scoring, post production, and final delivery. The goal was to finish production in time to display the video at an upcoming insurance industry conference.

After our pre-production meeting, we created a series of styleframes for the video from which the client could see the overall graphic layout. One of the main priorities of the promotional web video was to show how the mobile insurance app can be taken anywhere. So, we came up with the concept of showing rolling hills and the small MyMONITOR Mobile logos popping out of the hills. The birds in the background were also animated in the final web video production.
MyMonitor Mobile app promotional video styleframe

One of the challenges during the shoot was keeping the iPhone steady to keep continuity of the placement of that cell phone between scenes. We came up with the idea of creating a device that would hold the iPhone in place, while someone was typing on it.
iphone holder
behind the scenes of an iphone commercial
In keeping with the mobile theme, we went with an upbeat musical track. We wanted the viewer to feel happy and upbeat about taking the mobile app anywhere. We held auditions for professional voiceover talent and provided the client with four finalists from which they picked their choice.

We completed production on time and within budget. Here’s the final video we produced:



In addition to the promotional video, we were also hired to create a step-by-step tutorial on how to use the app. We used the same professional voiceover for the production. The idea was to focus more attention on how to use the app and less on the graphics. We recorded the video segments at Monitor’s Rolling Meadows, Illinois campus.

Here is how the promotional video appeared on the company’s website:
Website for MyMonitor Mobile web video
Press release from Monitor Liability Managers, LLC about the video and mobile app:

Monitor Liability Managers, LLC Launches MyMONITOR Mobile

Monitor Liability Managers, LLC today announced the launch of MyMONITOR Mobile. This latest innovation allows producers to use their smartphones to get a quote, find underwriter contact information and access marketing materials.

“Monitor has always been committed to being a valuable resource for our producers. Now, MyMONITOR Mobile gives them the tools they need to conduct business whenever and wherever they want,” said Sandra C. Nelson, president. “We are proud to be a leader in this technology for accessing executive and professional liability insurance.”
MyMONITOR Mobile is available for AndroidTM, Blackberry® and iPhone® devices. Find it at www.monitorliability.com/mobile.html along with a full list of highlights and features.

About Monitor Liability Managers, LLC
Monitor Liability Managers, LLC is a member company of W. R. Berkley Corporation operating nationally as an underwriting management company specializing in executive and professional liability insurance. Monitor issues policies through several W. R. Berkley Corporation member companies, including Admiral Insurance Company, Berkley Insurance Company, Carolina Casualty Insurance Company and Nautilus Insurance Company. All are rated A+ (Superior) by A.M. Best Company.

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