Our mission was to create a video about how to make the perfect bed. Kimpton Hotels & Restaurants wanted to put the video on their blog and YouTube channel. Unlike most boring “how to” videos, this one had to be special. It had to be memorable and resonate with the viewer. Our client wanted the video to be shared across various social media platforms. So, we came up with the idea of creating a jingle, which would describe the various steps that it takes to create the perfect bed. The trick was to create something catchy; something that people would remember. We enlisted the help of a Chicago-based composer who created the perfect jingle.
Next, various staff members at Hotel Monaco in downtown Chicago were recruited to appear in the video.
We also brought in a professional choreographer to work with the group! After a few hours of practice on one day, they nailed it. We filmed the next day for a few hours. What came together is (in our humble opinion) an awesome video ripe for social media sharing.