This Chicago nonprofit wanted to create greater brand awareness and recognition by developing a video to be disseminated online as well as to each of its 50 state chapters nationwide. The primary purpose of the video is to portray Prevent Child Abuse America’s mission, brand, and nationwide reach, which tells the organization’s story in a visually compelling way.
Our crew filmed for three total days in the field. We interviewed key staff, board, and volunteers at the nonprofit’s Chicago headquarters. Using an anamorphic technique, we filmed the interviews against a plain white background and edited between three cameras. For the final vignette, we cast several actors who helped target various demographics. Various outdoor scenes were filmed throughout the Chicago area in one day. Makeup services were also provided for all shoot days.
The branding video was added to the nonprofit’s YouTube channel and distributed via social media. We also provided the client with 500 DVDs, which were professionally printed and distributed to potential donors.